African Americans are one of the fastest growing segments in online dating according to a recent study.
Being that 6 out of 10 Black Americans are currently unmarried, they are the most unattached group in America. Sites like eHarmony and Chemistry.com are great places for Black singles to meet other quality Black singles. eHarmony, we all know by their t.v. commercials running 24/7, but what most people don’t know is that Chemistry.com is owned by parent company Match.com. Chemistry.com is hot on the heels of eHarmony for market share of the “high end” online dating sites.
There are some other, smaller sites like Blackpeoplemeet.com which cater specifically to Black singles, but at the end of the day you need to look under the hood of the car, not just at the shiny wheels and new paint job. eHarmony and Chemistry spend millions of dollars a year on their personality profiles, and while their dating pool of Black singles may not be as big as Blackpeoplemeet.com, the quality of the singles is ten-fold based on the fact that you will be matched with other singles whom you are most compatible with.
I guess I’m a bit biased against these “niche sites” because I have seen so many come and go over the years. Their website design is cheesy and their matchmaking systems are a complete joke. Sites that only cater to Hispanics, Gays and Lesbians, Asians…..there really is no substance in those sites other than the fact that one particular group of people use them. What I want to see out of these niches sites is for them to spend a few dollars and invest in research into human compatibility like eHarmony and Chemistry does. Otherwise at the end of the day they are nothing more than a one trick pony, devoid of any substance that is of any value to the end user (read: you).
I think these smaller “niche” sites are just “ok” on the surface. My thoughts on this are that if you are going to spend the money to join a “niche” site, you might as well spend a few extra bucks and try eHarmony or Chemistry. There are eharmony promotional code out there and the 7 Day Free Trial @ Chemistry.com to help you save money on your monthly online dating memberships.
If I can go out on a limb here for a minute….I would like to make a prediction that by the end of 2010, you will see many of these smaller online dating sites being eaten up (M&A) by eHarmony and Chemistrys parent company Match.com. In fact, Match.com just acquired Singlesnet.com and another offer is on the table as this post is being written.
I’m predicting a no holds brawl in 2011 between eHarmony and Match.com’s high end online dating website flagship: Chemistry.com
In short, if you are looking for an online dating site that caters to a specific group of people (and are looking for quality over quantity), save yourself the time and trouble and stick to the big sites.
